University of San Carlos

Professional Background

An accomplished architect and designer, Cherif has excelled in most of his projects be it architectural, interior, graphic, event or product design for he will always find the best design solution to provide his clients with the simplest most interesting solution given the context. Is a strong believer all types of design are inter-linked.
He is considered as one of the most prolific designers from the Middle East being one of a handful of designers from that part of the world to have designed products for some of the most respected international design power brands such as Sawaya & Moroni, Italy (sawayamoroni.com), Droog, The Netherlands (droogdesign.nl), Covo, Italy (covo.it) etc. He has been represented through his products at the biggest most influential design fair in the world, the Milan Fair (the Salone Del Mobile) since 2004 till our present day on a yearly basis without interruption, a testimony to Cherif’s design abilities.
He likes his work to fall under the banner “Creative Simplicity” which is clear in his approach and is the link between all of his projects to date.