University of San Carlos

In this cinema, the Oft Interiors team conducted an in-depth discussion on the younger’s consumption and the economy of appearance and brought new business model thinking for the 10-year-old shopping mall. At the beginning of the reconstruction, the design team firstly analyzed and sorted out the geographical location, original building features, consumption format, project positioning, consumer groups, project types and difficulties of reconstruction, and so on, comprehensively deconstructing the cinema.

In 2019, Oft was invited to make a brand new storefront design for UA's new concept flagship cinema in Hong Kong K11 musea: K11 Art House. In that experiment of space, Oft design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design and new retail", which took the lead in providing reference model for the cinema as "recreational complex".

The project is inspired by the "pulse of water", through the flowing water, to show the charm of the film in the space. A film with good intention can create ripples, as if waters have a pulse, linking and providing for its audience. When put into this design, materials were carefully selected so that the beautiful and soothing rhythm will not be over-ridded; that audience who come into this space will "go with the flow".

The designer is the director of the space. In addition to the design logic, the designer also needs to complete the overall control from brainstorming, material selection, cost control and finally the visual content presentation. Through this project, the designer hope to prove that design is not only visual, but also a implementation procedure of visualization.