University of San Carlos

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The photography of the notes has been introduced as a part of a wider visual identity project, however, banknotes can be reproduced only following strict regulations. The photos, taken with a macro lens, depict security features, characters, and the beauty of their design. The images have been grouped into 3 categories: groups of notes, details, and abstract.