Moscow State Stroganov Academy of Design and Applied Arts

The architectural task of the exhibition stand was to create the viewed space with elements for presentation of the product of the company as wallpaper. For organization of space the asymmetric arches with the displacement were used. Two groups of arches make the illusion of open gates, increasing the interior space of the stand.

Aesthetic concept of exhibition stand Palitra based on the idea of crossing colored ribbons of the wallpaper. This idea realized in the stand as architectural lines of different types. There were straight lines of the walls, semicircular lines of arches, curved lines of frieze. The concept of the stand Palitra reflect the modern approach to the creation of new architectural environment for exterior and interior. The principle of organization of space in modern interior make open space. There are panoramic windows with jalousie on the perimeter of the house and the supporting walls inside.

The aesthetic idea of the exhibition stand is the image of sunny meadow with flowers. The product of the exhibitor company is the wallpaper. Flowers are in drawings of the wallpaper, real flowers are on the floor of the stand, lamps look like the buds of flowers. The main focus of this project to connect the drawing of the flowers of wallpaper and real flowers used in decoration of the stand.

The main idea of aesthetic conception of the Mercedes-Benz Russia SAO stand - the image of twisting road. It is expressed by broken lines of track on the floor, on the ceiling, on the walls of the booth. It is conceptually integrates all parts of the both and organize the trajectory for walking of visitors on the stand.

The main goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration at the exhibition MosBuild 2016. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand and make the illusion of transformation interior to exterior. The space of the stand organized by the arches and beams, fragments of walls with wallpaper and create the effect of openness.