Coventry University

Cristaderm, a Korean skincare brand, that blends scientific innovation with sophisticated design. Inspired by DNA double helix, its visual identity features intricate molecular motifs and Korean characters, creating a refined aesthetic. The logo, with a clean font and parallelogram motif, symbolizes precision and innovation. The icon system merges chemical molecular formulae with Korean characters, adding cultural and intellectual depth. This thoughtful design ensures image of Cristaderm is effective and visually striking, setting a new standard in skincare.

Mannay introduces its brand Luckinfo at the China Beauty Expo in Shanghai with a booth designed to highlight the technological expertise of Mannay and the youthful appeal of Luckinfo. The booth features a central island that divides the space into two sections, showcasing the raw ingredients and craftsmanship on one side, and colorful products of Luckinfo on the other. Diverse lighting effects, vibrant colors, and detailed elements like neon lights and conveyor belts enhance the display. The layout ensures smooth visitor flow, creating an engaging experience.

The surface of box remains minimal and rigorous, whilst the wave illustration printed underneath to echo with the marine ingredients. A portion of the illustration exposed at the bottom to enrich the pale surface, as well as attracting users to open the box. The bottle is frosted at the top to transit the vanish from the pearl white lid to transparent part, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the unique blue droplet by oil droplets sedimentation technology.

The Arctic is a coffee table with dynamic waves at the bottom which generate a visual illusion that the still table appears as moving. In Chinese Five Elements, black corresponds to Water element hence the table is painted in black as well as emphasising the visual illusion of the waves. In the designer’s concept, aesthetics equals to functionality. Thus, the strips are responsible to functionality with the supporting frames whilst the waves can be also used practically: the top corners can be used as CD stands and the waves can be used as magazine stands.