Gerrit Rietveld Academy

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

In an ever-changing world, patient expectations and needs are also changing within the healthcare landscape. The emergency medicine department must be the first to anticipate changes within medical care. To continuously stay informed in this new field, Emplus offers training and coaching. In the design, the Emergency Medicine department is depicted with the typical medical cross, but with a dot on the missing link. This symbolism, which refers to the missing piece of the puzzle that Emplus provides, is also shown in the illustrations.

The designers created a new identity for Wim van Assem, a celebrated North Holland florist, in honor of his 40th anniversary. The goal was an identity that would summarize his vibrant, progressive creative floral art. The new design is situated on the large windows in the old historic building, with dynamic ribbons that reflect Van Assem's energetic, free spirited style.

Woonwaard is one of the largest housing corporations in the Netherlands with a large number of social rental homes. Our DNA program showed that the new identity had to be modern, yet serious, and radiate peace and serenity. The identity also had to represent the diversity and inclusiveness of the tenants and the positive aspects of renting. The designers also wanted the organization's passion to shine. The result is a unique colorful identity system, which plays an important role for the diversity and inclusiveness of its tenants.

Suicide is the first cause of death among young people in the Netherlands. Rogier Hulst, a valued colleague, and friend of the design team passed away much too young. His mother founded Roger That to offer other young people the opportunity to receive shelter, a listening ear, and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design. Based on the typical logo of Rogier van Hulst, the designer made a system that represents the multi-coloreds and diversity of the youngsters.