University of Franca

Inspired by urban elements, it seeks to capture the essence of modernity and style. With urban elements in the background, such as concrete and structures, the image conveys a sense of dynamism and sophistication. The footwear stands out, reflecting current trends and the versatility needed for everyday city life, offering the public a clear view of the product's design and quality, without losing the visual context that reinforces its fashion identity.

The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is. Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.

We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process. The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.

The project was made to show all the features of the product in a fun way by being informative but without being annoying. The purpose was to show the construction of the shoe. The inspiration came through the research about elements that could represent the product, like nature with all the colors and moods. The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling, designers used the software C4D. All the textures were made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations.

The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed. The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall. The biggest challenge was that through a few elements and textures the sensation the product needed.

The main idea of the designer was bring through simple elements, such as rocks, the aspect of durability and resistance that the product needed, directly approaching its use and the customers lifestyle. The added crystals serve to bring a highlight to the main object, giving a mystical air arousing the curiosity of potential customers.

The main idea was to create something that brings all the attention to the product, using less elements as possible and creating some connection with the target public at the same time. The web element also refers to the grip of the shoe and his wild nature, bringing a personification to the product. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip.

The designer sought inspiration from the nature element and colors, bringing a fresh and light aspect to the animation. His main concern was always the quick and objective reading of the information and always focused on the sensory. The elements he have chosen always work according to purpose, without being banal. The choice of colors and shapes strengthens the sense of concept, bringing the air of lightness and softness needed. His main concern was always the quick and objective reading of the information and always focused on the sensory.

The designer was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value of the premium product. The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.