Academy of Art University

The designer aims to display a visual concept that demonstrates a conceptual and typographical system. Thus composition consists of a specific vocabulary, accurate measurements, and central specifications that the designer has taken into fine consideration. Also, the designer has aimed to establish a clear Typographic hierarchy to establish and move the order in which the audience receives information from the design.

The graphic design provides a visual representation of how artificial intelligence can become an ally for designers in the near future. It provides insights into how AI can help in personalizing the experience for the consumer, and how creativity sits in the crosshairs of art, science, engineering, and design. Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers.

Through this visual, the designer aims to express a piece of music through typography, imagery, and layout composition. The visual is themed around the US recession during the early 1980s in which millions of individuals were left unemployed and the United States underwent major socio-economic changes. The visual also take a stab at associating the visuals with the ‘Don’t worry, be happy’ song which was at its peak of popularity during that era.

The designer created a hypothetical film festival project to celebrate the films of Alfred Hitchcock which inherently have a prevailing obsession with voyeurism. The design follows a thread in which unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.

This visual is making an attempt to support the local restaurants in the community, an experience which many people missed during quarantine. The designer aims to provoke people's desire for tea and food pairing when they order a food take-out and displaying what a great eating experience looks like. The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market.