The University of Edinburgh

Distinguished Alumni

Bi Leying

Bi Leying is a distinguished design professional recognized with 1 Silver A' Design Awards. Primarily focused on communication design. Demonstrates deep specialization in their core areas.

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Academic Achievements

Bi Leying's contributions have significantly enhanced The University of Edinburgh's standing in the World University Rankings. Their achievements span across multiple domains of excellence, demonstrating the university's commitment to fostering outstanding talent.

Award Recognition

Silver Awards 1

University Impact

Current Ranking Score 1,600
Heritage Score 4
Career Level Level 2
Total Awards 1
Primary Focus Communication
Bi Leying

Areas of Excellence

Bi Leying is primarily focused on communication design. Demonstrates deep specialization in their core areas.

Professional Background

Bi Leying is an interaction designer specializing in user experience, with a strong focus on gamified system design. She employs structured methodologies such as HMW (How Might We) and affinity mapping to ensure rigorous design reasoning and user-centric solutions. Transitioning from geology to design, her interdisciplinary background reflects a passion for innovation and problem-solving. Committed to advancing user experience research, she will pursue a master’s degree in design in 2025.

Award Distribution

Achievement Summary

With 1 international design awards, Bi Leying work has contributed 1,600 ranking points to The University of Edinburgh's academic excellence. Their primary focus is communication design.

Impact Metrics

Design Expertise

Primarily focused on communication design. Demonstrates deep specialization in their core areas.

Focus Areas

Primary Focus 1 projects

Communication

Category Distribution

Portfolio Highlights

Award-winning designs by Bi Leying, showcasing excellence and innovation in communication

Vision Auction
As online jewelry auctions expand, concerns over trust and limited interactivity continue to hinder user confidence. Vision Auction transforms the bidding experience with Mixed Reality, allowing users to virtually try on jewelry and engage in live auctions from anywhere, seamlessly merging digital and physical participation. By integrating digital twin lots, it enhances credibility and value retention, fostering a transparent, efficient, and personalized auction ecosystem that redefines the future of digital jewelry trade.

Vision Auction

Silver
Client: Buling
Category: Interface
Year: 2025

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University Rankings

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Professional Network

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Explore Portfolio

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Complete Profile

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